Data-driven customer insights
“Kagiso Media highly recommends Mint’s services to any organisation that is looking to digitally transform their business operations in driving automation improve efficiencies and fast-track their digital journey.”
Ashwin Frankie – Group CIO – Kagiso Media
Access the powerful capabilities of Dynamics 365 combined with Artificial Intelligence to make data-driven decisions and gain unprecedented insights into audience and advertiser requirements and behaviors.
The Media Industry has been immersed in digital transformation over the past decade. Now, Artificial Intelligence is unleashing disruptive processes and methods to engage audiences and enable advertisers to truly connect and engage.
Existing data is used to drive client acquisition and retention strategies by tapping into the unique requirements and behaviors of a media organisation’s client base.
How does Mint’s Data-Driven Insights offering empower the Media Industry?
Through a combination of Artificial Intelligence, Cognitive Computing, and Dynamics 365, Data-Driven Insights accesses existing data to identify patterns and trends and arms media professionals with data that enables targeted decisions and strategies, future outcome predictions, and disruption, with more certainty and success.