Data-Driven Audience Insights

Is your current model of the ideal customer based on assumptions or data?

Drive data-driven communication initiatives that foster engagement and returns

Access the powerful capabilities of Dynamics 365 combined with Artificial Intelligence to make gain data-driven insights into your sales and marketing activities and audience behaviour, enabling you to drive targeted communication initiatives that deliver the desired results.

Use data-driven insights for:

  • A data-centric understanding of your ideal customer and audience.
  • Identifying lagging advertising accounts that have the potential to become leading performers.
  • Spend time and effort on the right customer at the right time.
  • Create diverse ideal-customer models to ensure that you never miss an opportunity.

How does Mint’s Data-Driven Insights offering empower Media houses?

Through a combination of Artificial Intelligence, Cognitive Computing, and Dynamics 365, Data-Driven Insights accesses existing data to identify patterns and trends and arms media professionals with data that enables targeted decisions and strategies, future outcome predictions, and disruption, with more certainty and success.

“Kagiso Media highly recommends Mint’s services to any organisation that is looking to digitally transform their business operations in driving automation improve efficiencies and fast-track their digital journey.”

Ashwin Frankie – Group CIO – Kagiso Media

See how Dynamics 365 and AI transforms customer journeys

Maximise client engagement ROI

Ensure that your resources are enabled and allocated where needed and increase media sales conversion rates, client loyalty, and overall efficiency. Achieve ROI  by continuously measuring your media efforts..

Reduced client attrition

Identify key accounts in need of nurturing, and enable data-driven engagements that will help you serve your clients and avail targeted media packages and solutions according to their preferences, needs, and unique trends.

Personalised client communication

Stop utilising a one-size-fits-all approach to client engagements – let data-driven insights personalise your interactions. Engage with your clients like never before and ensure that each action will yield a result.

Relationship monitoring

Build and maintain client relationships based on their unique circumstances, history, and preferences, and engage accordingly.  Identify lagging accounts and mine past data to predict future outcomes.