Vision Crowd Tracking

Convert a camera feed into information against a crowd of faces or passing people.

Process information intelligence based on real-time behaviour!

Thanks to the powerful features of facial recognition, organisations can track individual profiles within crowds to enable sentiment analysis, demographic capturing, attendance, and crowd tallying, enabling them to capture valuable information in real time.

By obtaining real-time information, organisations gain data-driven insights into audiences and behaviour and can make more accurate decisions regarding next-step engagements as well as strategic business decisions.


  • Count unique faces passing the camera of both identified and unknown people;
  • Track demographics, emotion markers and eye gaze by the second;
  • Track faces of both identified and unknown people;
  • Custom train the system to identify specific activities e.g. person making a phone call;
  • Modify the content displayed on a public screen to match the demographics and emotional markers of the audience;
  • BI dashboard for slicing and dicing the generated data;
  • Part of Mint’s vision platform – integrated into Mint’s vision network.

How does Mint’s Vision Crowd Tracking empower organisations?

Crowd tracking hold significant potential in certain industries, such as education where students-access control and classroom-sentiment analysis is transforming education as we know it. The retail, media industries are also making next-generation experiences possible with crowd tracking by displaying content to audiences based on their demographics and tallying foot traffic past certain displays to see how they can better target and serve their customers.

Vision Crowd Tracking has also made significant strides in ensuring health and safety compliance in the manufacturing and mining industries by tracking compliance to policies and flagging potential risks, such as hard hat violations.

Through Vision Crowd Tracking Mint empowers organisations to amplify and enable next-generation experiences by gathering intelligent information in real-time and adjusting communication, marketing and operational initiatives based on crowd responses. By availing data-driven insights based on facial recognition and machine learning organisations gain non-biased intelligence on the effectiveness of their initiatives.

Track accurate, live data of against people attending an event, visiting a store, watching a presentation or looking at a screen

Ensure your content is optimised for the intended audience by tracking attendance drop-off, demographics and emotional markers

Dynamically display screen ads targeted at demographics of audience

Identify and alert on specific activities and individuals