CRM software

Written by: Yvonne Dias, CFO Data and analytics must become part of any business's DNA to ensure transformative decisions and strategies that foster competitiveness and increased profitability. However, establishing a data-driven culture is no small feat. A data-driven culture should originate at the executive level and filter down to all employees, but adoption [...]

Written by: Yvonne Dias, CFO Utilising the powerful capabilities of AI to revolutionise your CRM software strategy More and more businesses are realising that their competitive advantage lies in creating an engaging customer experience. Easy? Unfortunately, not. But, thanks to more accessible and affordable analytics technology and CRM solutions designed to accommodate it, [...]