What Is Machine Learning?
Data science and machine learning, the tools and technology often associated with”AI”, are more mature in many ways and can transform a business at a more fundamental level. There is an underutilised goldmine of data in every business that may be hiding the answers to some important questions such as: What makes a deal likely to close? Which products will succeed and fail? Which market segments should we be talking to?
Machine Learning Applications:
- Predicting when systems and parts will fail enabling proactive maintenance.
- Identifying fraudulent transactions and clients
- Predicting the success of a product or item and highlighting which factors make particular products popular or unpopular
- Predicting the likelihood that a discount will help close a deal or which customers are thinking about abandoning your brand
- AI-driven logistics scheduling
Machine Learning Benefits
- Discover insights
- Predict outcomes
- Make better decisions
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